If you're looking at your clicks in Account Settings under your creator tier information, the number you're seeing there is not a total number of clicks since you joined the platform. It's a calculation that reflects the average number of clicks per month (using the last three months). In the first few months, this number will fluctuate but will eventually become a more accurate reflection of your monthly clicks once there's more days of data to include.

My monthly clicks, monthly order volume, etc. in my account settings appear to have gone down. Why is that

My monthly clicks, monthly order volume, etc. in my account settings appear to have gone down. Why is that