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Collaborate with Brands
The collaborations feature allows you to create campaign proposals to share with brands on our platform, receive invitations to paid partnerships with brands, and manage negotiations, deliverables, and campaign performance all in one place. All collaborations start as proposals that are either proposed by you, or sent to you by a brand. The parties coordinate about the details of price, deliverables and deadlines over chat. The initiating party edits the proposal until the receiving party “approves” the collaboration. Once you agree on the terms, proposals become live collaborations where you submit approvals and post the progress of the completion of the collaboration. Once completed, you’re paid through ShopMy in the same way you’re paid for commissions.
To build out your collaborations profile, visit the collaborations tab on your main shop page (tap “My Shop”) when logged in.
Start adding different collaboration types such as Instagram Feed Posts, Instagram Stories, Blog posts, TikTok content, and more. There are broad buckets of offerings (Instagram, YouTube, TikTok, Podcast, etc.) then within each bucket there are specific offerings. For example, within the Instagram bucket there are Instagram Feed Posts, IGTVs, Reels and more. Within the TikTok bucket there are 15s videos, 30s videos and more. Be sure to list all of the types of offerings you’re open to as this is how brands will discover you.
Each bucket allows you to also add a description to give more context to what you’re open to — for example, maybe you do a weekly content series and you’re open to brands sponsoring it. Feel free to add that sort of thing to the description above your content types and prices.
To delete a collaboration group or specific offering click the “Edit My Collaborations” button at the bottom of your collaborations tab. You can then click the “x” in the top right corner of the bucket thumbnail or the “x” next to a specific offering within that bucket.
If you’d like to offer a collaboration type that doesn’t fall into one of the main buckets (Instagram, YouTube, TikTok, Podcast, Blog / Newsletter), you can use the General Content bucket. For example, to tell brands that you’re open to creating content for their social channels.
To switch the theme of the thumbnails (from color to black and white for example, tap the switch icon. To upload your own custom thumbnail, tap the upload icon.
After adding the types of collaborations you’re open to, we suggest setting some baseline prices for your paid collaborations. To do this tap “set price” next to the offering. A box will appear where you can enter your prices. In some cases we’ve provided some price guidance based on follower count. Please note that ranges are simply a guideline and don’t account for additional factors such as audience engagement or expertise.
To search for brand partners on our platform and make collaboration proposals to them click the collaborations tab in the menu bar at the top of your account when you’re logged in. Search brands by name or scroll to see our partners. When you’ve found the brand that you want to make a proposal to, click “Propose Collaboration.”
The default title of the proposal will be “Collaboration between YOUR NAME and BRAND NAME.” To edit this, just hover over the title and write in your preferred title. If the proposal is specific, it’s good to include that in the title, for example “Stylevana x Glow with Sarah - ‘22 Spring Gift Guide.”
Include an overview of what you’d like the collaboration to include, suggested deliverables, and prices.
The collaboration overview section of a proposal should include:
- A brief introduction of yourself and reason why you want to collaborate with this brand
- Why you think you and your audience are a good fit for a collaboration with this brand. Include supporting evidence such as any credentials or expertise you have, notes on how well you convert, etc.
- A brief summary of the deliverables you’d envision being a part of the partnership
- An overview of the timing - is this something you’re open to over the course of the next few months, or something that is time sensitive? Please include those details.
After writing the overview, you’ll add deliverables and set proposed prices for those deliverables. If you’ve configured your default prices for specific content types, they’ll be automatically populated there, but they can be edited. Just hover over the title or price to edit and adjust.
You can also set a schedule for your proposal, however the schedule section of the proposal is optional. It is where you can set dates that content will go live so you can align first on prices with a brand and make edits to the proposal after.
Review your proposal and tap Submit Collaboration Request to notify the brand of your proposal.
The brand will either accept your proposal, dismiss your proposal, or chat with you to make adjustments. Only the initiating party can make edits to a proposal, so if a brand wants to adjust a proposal you submitted, you’ll have to edit the proposal and resubmit it.
If you receive a request from a brand, you’ll be notified via email of the proposal. Emails will come from team@shopmyshelf.us with a link to review the proposal. Please make sure to review these requests in a timely fashion, especially if you are interested in pursuing them.
If the brand is not one that you’d be interested in collaborating with, click Dismiss Request. If you’re aligned with the price, click Accept Collaboration Request. If you’d like to negotiate on the specifics, click Chat with Brand and explain how you think the proposal should be adjusted. The brand will be able to adjust the proposal and resubmit for final approval once you are aligned.
The proposal moves to a live collaboration once it is approved. During this phase talent will: share content and captions for approval and link associated content for tracking after publishing. Brand will: approve content and manage trackable links for sharing.
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