Creator Guide
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Adding creators to your account

Learn how to add new and existing creators to your manager account and troubleshoot common connection issues.

There are two ways to add creators to your ShopMy manager dashboard, depending on whether a creator is new to ShopMy or already has an account.

Adding a New Creator (Not Yet on ShopMy)

You don't need to wait for a creator to be approved through the standard application process. Your Invite Talent link bypasses the waitlist entirely - creators who sign up through your link are automatically connected to your account from day one.

To find your Invite Talent link:

  1. Log in to your ShopMy manager account
  1. Click your profile photo in the top-right corner
  1. Select Invite Talent from the dropdown menu
  1. Copy the link and send it directly to your creator
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This link can be reused - you don't need a new one for each creator. Anyone who signs up through your link will be auto-linked to your account. And your Invite Talent link works for creators anywhere, including the UK - they sign up the same way US creators do.

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Adding an Existing Creator (Already on ShopMy)

If a creator already has a ShopMy account, they'll need to add you from their side. Here's what to send them:

  1. Log in to ShopMy
  1. Go to Account SettingsAccount Management
  1. Click Add Manager
  1. Enter your manager or agency account email address
  1. Done
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Tip: Creators can add multiple managers - so if your agency has its own account and you also have a personal manager account, have your talent add both emails separately so both dashboards stay up to date.

Getting an “Email Invalid” Error?

Almost always a typo. Have your talent re-enter your email exactly as it appears on your manager account.

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Tip: You don't need an existing manager account for this to work. If you don't have one yet, entering your email in the Add Manager flow triggers an email to set one up.

A Creator Added You, But They’re Not Showing in Your Account?

A quick check usually clears it up:

  1. Make sure you're looking under My Talent in the top bar of your manager account.
  1. Have your talent open Account SettingsAccount Management and confirm you're listed as a manager.
  1. If you're not there, have them add your email again and screenshot whatever message pops up - that shows us exactly what happened.

Does the Invite Talent Link Work Internationally?

Yes. Your Invite Talent link works for creators anywhere, including the UK - they sign up the same way US creators do.

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