What happens if a Spotlight performs poorly — do I lose anything or hurt my chances with that brand?
No. Spotlights are designed to be low-lift and low-risk. Since you're not creating new content or investing anything upfront, a Spotlight that doesn't drive sales simply means no additional earnings from that campaign — nothing more.
Performance is influenced by many factors beyond the content itself, like targeting, budget, and timing, so a single underperforming Spotlight isn't a reflection of your overall value and won't limit your future opportunities with that brand.
If a brand chooses a destination link that doesn't match my content, what can I do?
You can't directly change the link destination in the product — that's set by the brand. If you feel the linked product doesn't match your content, you can pause the Spotlight or message the brand to request a change.
Who handles licensed music in Spotlight content?
The brand. Brands can mute audio during the request flow before the ad goes live. You cannot mute it yourself — that control sits on the brand side. On TikTok, a Spark Ad runs your post with its original sound.
If you're concerned about licensed music in your content being used in an ad, you can flag it when reviewing the request or choose to reject it.
Is my content being "sold" to the brand?
No. Your content is always yours. You're simply granting permission for a brand to put ad spend behind it and expand its reach, and you can revoke that access at any time.
Will brands be able to use my content forever?
No. Most Spotlights keep running while they perform, which means your content is driving results and you keep earning. You can pause at any time.
How can I get more Spotlight Requests?
While there's no guaranteed way to receive requests — it's ultimately at the discretion of the brand — there are a few things you can do to improve your chances:
Post consistently and tag brands. The more content you have mentioning a brand in ShopMy, the larger the library brands have to pull from. More content = more chances to be selected.
Make sure your ShopMy links are in your content. Brands can only Spotlight content tied to a ShopMy mention, so keeping your affiliate links active and accurate on your posts matters.
Enable Instant Spotlights. Brands move fast. If they know your content is ready to go without a manual review step, they're more likely to activate it quickly.
Grant roster-level access to brands you trust. This gives those brands ongoing permission to Spotlight any of your content that mentions them, removing friction on their end entirely.
Keep your content authentic and product-focused. Brands are looking for content that already converts organically. Posts that clearly feature a product and drive real engagement tend to get selected first.
Connect every platform you post on. Brands can only amplify your content on the platforms you connect to Spotlights.
Are there any situations where creators will need to upload net new files of their content to make them better suitable for ads?
No. The brand is requesting to use your content as is. A Spotlight request will never require extra work from you.
Where do Spotlights settings live?
You can access your Spotlights settings on web by clicking the small gear icon in the top right hand part of your screen.
Can a brand boost any post where their product is featured?
No — a brand can only boost content where the creator has specifically tagged that brand. So if a creator posts an Alo outfit linked through Revolve, Alo can't boost it. But if the creator tags the Alo product directly from Alo's storefront, Alo can.
Will a TikTok Spotlight send shoppers to TikTok Shop?
No. TikTok Spotlights send shoppers to the brand's website through your ShopMy link. This is the first and only way for your audience to access your affiliate link directly though your content in TikTok. That link is how your sale is tracked and how you earn commission.
What happens to a TikTok Spotlight if I delete the original post?
The Spark Ad runs off your live post, so deleting the post takes the ad down with it. If you want a post gone, pause the Spotlight first so the ad comes down cleanly.