What exactly is Spotlights?
Spotlights is a way to keep earning from content you've already posted.
When your organic content performs well, brands can request to turn it into a paid partnership ad directly from ShopMy. On Instagram and Facebook it runs as a Meta Partnership Ad. On TikTok it runs as a Spark Ad. Either way, your content is shown to new audiences with your ShopMy affiliate link built in, so you earn commission on every sale it drives.
Earnings are performance-based, so there's no cap on what you can make.
How is Spotlights different from a brand just "boosting" my post?
Spotlights go beyond a standard "boost." While boosting only increases visibility within your existing audience, Spotlights run as partnership ads with audience targeting, conversion tracking, and ShopMy attribution built in. That means your content is shown to new, high-intent audiences, not just your followers, helping drive incremental reach, measurable conversions, and ongoing earnings.
How is Spotlights different from an Opportunity?
An Opportunity pays a fixed fee in exchange for creating new content that includes your ShopMy links. Spotlights build on that by helping your existing content keep working for you.
There's no need to create anything new. Brands can choose from content you've posted organically or through Opportunities to Spotlight, so the same content can continue to drive ongoing earnings.
Why is this so powerful for my business?
Your best content is already out there, Spotlights just makes it keep working for you.
Here’s why this is so powerful for your business:
Unlimited earning potential
Because Spotlights are affiliate-based, there’s no cap on what you can make. The more your content converts, the more you earn, with no ceiling.
No extra work required
You’re not creating new content or negotiating additional deals. Brands are amplifying content you’ve already made, so you can earn more from work that’s already done.
Earn More from Brands You Believe In
The brands requesting Spotlights aren’t new. They’re the ones you already link to, create for, and trust, now putting paid media behind your best content so it can keep earning in the background.
You set up once, choose how much control you want, and your content keeps delivering value well beyond the original post.
Why is this valuable to brands?
Brands already know that creator content performs better than traditional ads, but turning that content into paid media has historically been slow, expensive, and difficult to scale.
Spotlights changes that.
Instead of paying large upfront fees for untested content or navigating a complex setup process for traditional partnership ads, brands can easily turn proven organic posts into ads, test them with small budgets, and scale what works. They’re not guessing, they’re building on content that’s already shown real performance.
That makes it easier and lower-risk for brands to invest more in creator content. And when brands see strong results, they continue running and scaling Spotlights, which means more opportunities and more earnings for you.
What's the difference between a brand running its own ads on Meta or TikTok directly and running a Spotlight?
There are three ways a brand can run your content as an ad:
| Meta Ad | Partnership Ad or Spark Ad, set up directly | Spotlight |
Runs under | Brand's handle | Your handle | Your handle |
Content | Brand-requested or purchased | Your organic content | Your organic content |
Feels authentic? | No | Yes | Yes |
Setup process | Brand handles entirely | Weeks of manual negotiation, authorization, and upload | One-click request, ShopMy handles everything |
You earn | Flat fee (one time) | Flat fee (one time) | Commission on every sale, no ceiling |
Time until live | Brand's timeline | Weeks | Same day |
Spotlights gives you the authenticity and performance of a partnership ad, with none of the back-and-forth — and instead of a flat fee that caps what you can earn, your earnings grow with the ad's performance.
How is a Spotlights different on TikTok and Meta?
| Meta (Instagram + Facebook) | TikTok |
Ad format | Partnership Ad | Spark Ad |
Eligible content | All content where you tagged the brand on a connected platform | All content where you tagged the brand on a connected platform |
One-time setup | Approve ShopMy's partnership request in Instagram | Connect TikTok on ShopMy web and scan a QR code |
Can the brand adjust the post? | Brands can mute audio before launch | No. It runs exactly as you posted it |
Permission | One-time | One-time |
Can I do Spotlights on TikTok without Meta, or the other way around?
Yes. Each platform is set up separately. Connecting TikTok doesn't change your Meta Spotlights, and you don't need TikTok connected to keep running on Meta.