Will the ad come from my handle or the brand's handle?
Your handle. On Meta, Spotlights run as Partnership Ads under your account. On TikTok, they run as Spark Ads, which promote your actual post. Viewers see your handle, your caption, and the likes and comments the post has already earned. Either way, the ad carries a "Paid Partnership" label and feels like your original post, not a traditional brand ad.
Will my followers be able to tell it's a paid ad?
Meta and TikTok label partnership ads with a "Paid Partnership" tag, which is the same label that appears on sponsored posts. It's a light disclosure, but the content itself is your original post, so it still feels organic and authentic to you.
What's the benefit of the ad appearing under my name instead of the brand's?
When the ad runs under your handle, new audiences can click through to your profile, follow you, and become part of your community. The brand is essentially funding the distribution of your content to people who wouldn't have found you organically. You're earning commissions and growing your audience at the same time, with no extra work.