There are a multitude of ways to optimize your strategy and maximize earnings during this busy sale period. Here are a few of our top recommendations:
- Prioritize Quick Links: Quick links take your audience directly to a retailer’s website instead of your ShopMy storefront, bringing them closer to completing a purchase. This approach places a cookie on their browser and takes the consumer directly to the point of purchase.
- Tailor Your Strategy to Each Social Platform: Platforms like Instagram are ideal for sharing links, while discount codes are a great option for platforms like TikTok. You can explore affiliate best practices for different social platforms, here.
- Focus on Your Top-Performing Retailers: Use the “Performance by Website” section in your Links tab to identify the retailers generating the most volume for you. Check which of these retailers are running Black Friday or Cyber Week sales, and consider resharing your best-performing products from those brands.
- Share Your Favorite Items on Sale: Your audience loves to see your favorite items you’ve been wearing all year on sale. Make sure to share when your go-to’s are on sale!