Best practices for each social platform

Start here: Instagram Stories with a product link and a compelling caption is the highest-converting action on Instagram. Post at least one product Story per week to build the earning habit.

• Post a product Story every time you reference a product in a Reel, grid post, or GRWM — always follow up with a Story containing the link.

• Use a Q&A sticker to invite product questions, then answer with a Story that includes the direct product link.

• Create Story Highlights organized by category (e.g., Skincare, Home, Travel) so new visitors can browse and shop your recommendations anytime.

• Reply to "what is that?" comment or DM with the specific ShopMy product link, not just "link in bio."

• Utilize Instagram Broadcast Channel- Share a product link there — it's a great place to get your most engaged followers shopping.

• Story Highlights tip

Add product Stories to a "Shop" or category-specific Highlight as you post them. New followers will see a permanently shoppable section of your profile, long after the original 24-hour Story expires.

• Set up a ManyChat keyword trigger so anyone who comments "LINK" or "SHOP" automatically receives the ShopMy link via DM.
• ManyChat setup tip

ManyChat lets you trigger an automatic DM with your ShopMy link whenever someone comments a specific keyword on your post. This turns every comment section into a click driver. Visit manychat.com to get started — reach out to them directly for details on engagement rate impact.

Start here: Your bio link is your only clickable link on TikTok — make sure your ShopMy shop link is there, and say "it's linked in my bio" out loud in every video where you mention a product.

• Keep your ShopMy shop link in your bio at all times with a line like "shop everything I recommend."

• Say "linked in my bio" verbally in every product video — and add a text overlay too. This is the single biggest driver of TikTok clicks.

• Build a recurring product series (e.g., "things I bought this month," "weekly picks") on a consistent cadence to train your audience to come back for recommendations.

• Post simple, direct product videos ("I found the best [product] and it's linked in my bio") alongside your regular content — they often outperform more produced videos for ShopMy clicks.

Start here: Post in your Community tab to introduce your audience to ShopMy, and add individual product links to every video description — these two habits drive the majority of YouTube earnings.

• Post a "I'm on ShopMy" Community tab update with a product you love and your shop link to get immediate clicks from subscribers.

• Add individual product links to every video description — Your YouTube description box is where viewers shop. Add product links to everything you mention on screen and earn from it.

• Use slightly vague product names in your description (e.g., "the lip liner I'm wearing") to create curiosity and drive clicks.

• Structure your description for conversion: hook, then product links with discount codes, then your full shop link, then other relevant collections.

• Post recurring "just added to my shop" Community tab updates every week or two to keep your audience clicking between uploads.

• Attach each video to its corresponding collection after posting so you can track which products from each video are driving the most clicks and sales.

• How to use the YouTube description template

Go to any collection > Settings & sharing > "Sharing on Social" > "for YouTube" — copy the pre-formatted product list and paste it at the top of your description, above the "read more" cutoff.

• What I'm Wearing tip

Even if your channel isn't fashion-focused, a brief "what I'm wearing today" mention with everything linked in the description consistently adds to earnings — fashion and accessories are among the highest-converting categories on ShopMy.

Start here: Post a Substack Note announcing you're on ShopMy with a product recommendation and direct link — your subscribers already trust your taste, and a single Note is the fastest path to your first Substack earnings.

• Post product Notes regularly — a short personal take plus a ShopMy link is all it takes, no full newsletter required.

• Use your Substack Chat for exclusive product drops and discount codes — it reaches your most engaged subscribers and messages don't disappear.

• Add a recurring "What I'm Loving" section to every newsletter with 2-3 hyperlinked product recommendations written in editorial voice, not ad voice.

• Hyperlink every product mention in your writing, even passing references — if you name it, link it.

• Embed a visual carousel in roundup posts (gift guides, seasonal favorites) so readers can shop without leaving the page.

• How to embed a visual carousel

Go to any collection > Settings & sharing > "Embeddable Elements" — copy the embed code and paste it directly into your Substack post. Best used for high-traffic or evergreen content.

• Note format that works

Keep it simple: one sentence about why you love the product, the ShopMy link, and a line pointing to your full shop. Example: "I've been using this SPF every single day this year and my skin is finally happy — grab it here: [link]. More of my favorites at [shop link]."

Start here: Hyperlink every product you mention with a commissionable ShopMy link — once it's published, it earns indefinitely with no additional effort.

• Hyperlink every product you mention, even in passing — if you name it, link it.

• Write evergreen product roundup posts ("Best [category] for [use case]") that rank in search and earn passively over time.

• Add a dedicated "Shop" or "Favorites" page to your site's main navigation so every visitor can find your recommendations.

• Embed a visual carousel in high-traffic posts so readers can browse and shop your full collection without leaving the page.

• Update links in evergreen posts periodically to ensure products are in stock and to swap in higher-commission alternatives when available.

• How to embed a visual carousel

Go to any collection > Settings & sharing > "Embeddable Elements" — copy the embed code and paste it into your blog post or newsletter. Best for roundups, gift guides, and any post that gets consistent return traffic.

• General Links: Copy your collection link or full shop link

• For Instagram: Download pre-formatted Story images ready to post

• For YouTube: Copy pre-written, formatted captions to paste into your video description