A cookie window is the amount of time a shopper’s activity is tracked after they click one of your affiliate links. If they make a purchase during this window, you’re eligible to earn commission on the sale.
On ShopMy, the default cookie window for most brand partners is 30 days, meaning you can earn commission if someone purchases within 30 days of clicking your link. Some brands, however, set different windows—7 days is another common example. You can check a brand’s specific cookie window by visiting their brand page in ShopMy.
A Note on Last-Click Commission
Affiliate earnings are typically determined on a “last-click” basis. This means that even if someone shops within the cookie window, you’ll only earn commission if your ShopMy link was the final click before checkout. If another affiliate link or marketing channel gets the last click, that partner will receive the commission instead.