To keep a collection hidden, you can easily set it to private — meaning it won’t appear on your public shop and won’t be searchable or shoppable unless you share the direct link.
Here’s how:
- From inside a collection:
Open the collection, then click “Settings and Sharing” at the top. Under “Collection Visibility,” toggle the “Hidden” option.
- From your shop view:
Click the three dots in the lower right corner of a collection, then select “Hide.”


You can update the visibility at any time — so whether you’re planning content or collaborating privately, you’re in control.
Private collections are great for:
- Stylists curating personalized picks for clients
- Skincare pros (like estheticians) building custom recs
- Creators prepping work-in-progress edits — like your selects for an upcoming sale or campaign
You can update the visibility at any time, so whether you’re planning quietly or collaborating 1:1, you’re in control.