Creator Guide
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Deep-Dive: Circles

Get discovered and earn through Circles.

Shoppers can now add you to their Circle, which gives them quick access to your recommendations. Circles are collaborative, shoppable spaces, like a group chat made purchasable.

How It Works

  • Latest Finds / Most Popular/ For You: When shoppers add you to their Circle, they see all of your recommendations in one place with no additional effort required from you.
  • Social Proof: You’re surfaced alongside aligned tastemakers, not buried in a feed. Your Circle presence signals to others that you’re a trusted voice in product recs.
  • Discoverability: You can now be found in more places, including SEO product pages, searching, items overall, and more.

Why It Matters

  • Increases your visibility across the platform, including SEO pages and broader search.
  • Helps convert hesitant shoppers by showing consensus across multiple creators.
  • Gives you more surfaces to earn from, without extra work.

Commission

  • If a shopper purchases through a Circle, commission is split among all creators who recommended that product.
  • Simple rule of thumb:
    • If the shopper is in your world, you get full credit. If they’re in a Circle, everyone who contributed earns a share.
Was this helpful? If you need further assistance, get in touch at creatorsupport@shopmy.us.
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