What is the best way to drive traffic to my shop?

The best way to drive traffic is to leverage it along with content that you would usually share on your social channels. Things along the lines of "get the look" content, tutorials, curated favorites lists, and things like that are always a great type of content to align with. Also, giving your audience a place to go is huge. Including a call to action in your content or content caption telling your audience to head to the link in your bio (or your Linktree, however you’d like to integrate your ShopMy into your social) to check out your shop or a specific list is a great way to streamline their consumer journey.