Tips for YouTube

Tip #1: Incorporate Products Links + A Shoppable List in your Caption

In the caption of your video, use our shortened links and visual shopping list to make your YouTube video shoppable. We’ve found that the highest performing YouTube caption is one that includes both the individual product links and the visual shopping list since this accommodates both viewers who know exactly what they’d like to click on, and more visual shoppers who will find your shoppable list helpful.

For example, this is what a well structured YouTube caption looks like:

Shop everything mentioned in this video here:

Dermaflash Dermaflash Luxe:

Elemis Soothing Apricot Toner:

Biologique Recherche Serum Placenta:

La Roche-Posay Anthelios Mineral Sunscreen Fluid Spf 50:

Shop more of my favorite products here:

We have a feature to easily generate these captions. To access this, first create a collection of products that corresponds with the video you’re going to post, and then visit the “Settings & Links” tab at the top right above the list title.

When you click that tab, in the window that appears, you'll notice "Social Sharing Links". Under "Product List for YouTube Caption", all you have to do is click "Copy" and that entire list will be copied to your clipboard for easy pasting into YouTube.

We recommend creating this list in advance of posting. While you’re working on it, remember that you can keep collections hidden. Just visit the Settings & Links tab at the top and toggle the collection visibility from “visible” to “hidden.”

Tip #2: Reference your shop in your YouTube caption

Somewhere in the caption of your video, let your audience know that you’ve gathered all of your favorites into one centralized hub for them, and reference your shop link. For example, you could write something like this at the end of your product list:

Shop more of my beauty favorites here:

Tip #3: Answer common product questions in your caption

There are probably common product related questions that your audience asks you all the time. It’s a great idea to create shoppable lists that answer these questions, and reference these in the caption of your YouTube videos. For example:

Shop everything mentioned in this video here: