YouTube Best Practices

YouTube creators have an incredible earnings opportunity with affiliates. From our experience, these are some best practices:

We’ve found that the best converting caption uses both shortened links and a visual shopping list. Other helpful things to include in captions include:

Get into the habit of building out a list of products before posting. Grab the product list by going to Settings & Links at the top of a list and going to the Product List for YouTube Caption box. You can copy this and put it directly into your caption.

You should mention of any custom discount codes you have next to the corresponding product links in your captions. To request more discount codes from brands, go to the chat with brands tab, search for your desired brand, and click “request code” and write a short message, including what you’d like the code to be.

Did you know that you can configure geo-links on your YouTube links so that in one link, if someone from the US clicks it, they go to the product page at Dermstore, if someone from the UK clicks that same link they can go to Cult Beauty, and if someone from Australia clicks it they can go to Adore Beauty. This feature has helped our YouTubers drastically increase the amount they can earn off a single link. Click here to see how to configure geo-links.

In the caption of your video, use our shortened links and visual shopping list to make your YouTube video shoppable. We’ve found that the highest performing YouTube caption is one that includes both the individual product links and the visual shopping list since this accommodates both viewers who know exactly what they’d like to click on, and more visual shoppers who will find your shoppable list helpful. Attach the video to the list after posting. If you regularly do this, it’ll allow you to have better reporting on your videos. You can use your Links tab to see which links in each video are being clicked on the most, down to the day.

As you build lists that correspond to each video, put them in your posts tab. To move a list to the post tab, tap the Settings & Links bar at the top of the list and click "post" under collection type at the top. Use your main shop page to feature your tried-and-true favorites, and use the posts tab for all of your shoppable lists from your videos.

List out any of your custom commissionable discount codes at the end of your caption. To request more discount codes, visit the Chat with Brands tab, search a brand name and tap request discount code.

Our platform has thousands of commissionable partners across fashion and accessories and conversion is great in these categories. Add a section mentioning what you're wearing to each video.